How to Sell in the Top 1%: A Proven Strategy for Luxury Real Estate

Not every home sells in the first week. In some markets and situations, you can simply put a sign in the yard, list a home at any price, and multiple offers will come flooding in. But luxury real estate doesn't work that way.

We recently had the opportunity to put this strategy to the test with 700 Avenue C in Redondo Beach—a $3.75M home that ranked in the top 1% of all sales in the area over the past year. But the journey to closing wasn’t straightforward. In fact, the sellers had already tried listing with another agent before reaching out to us.

Here’s how we turned things around and sold this home for 99% of asking price.

The Challenge: Luxury Homes Need More Than a Sign in the Yard

700 Avenue C was a stunning home, but it sat at the very top of the market in Redondo Beach. Unlike mid-range properties that often sell quickly due to high demand, homes priced in this tier require more effort to find the right buyer.

Before we stepped in, the sellers had listed the home with another agent, but it failed to attract serious offers. They were understandably frustrated—especially in a market where some homes sell in days.

The issue wasn’t the home itself. It was the strategy.

At this price point, buyers are selective, competition is limited, and the marketing must go beyond traditional real estate tactics. We needed to reposition the property, refresh the marketing, and aggressively target the right audience.

The Solution: A Multi-Layered Marketing Strategy

We knew that selling a home of this caliber meant taking an innovative and high-exposure approach. So, instead of relying on passive marketing, we executed a comprehensive, multi-platform strategy to ensure the property reached the right buyers.

✅ Targeted Digital Advertising – We leveraged Instagram, YouTube, TikTok, and Facebook to reach high-net-worth buyers and create buzz around the home.

✅ Direct Outreach to Top Agents & Buyers – Through personalized email campaigns and networking, we positioned the property in front of active luxury buyers and their agents.

✅ Immersive Open Houses & Private Showings – Dozens of open houses and exclusive buyer tours allowed potential buyers to experience the home in person.

✅ High-End Print & Direct Mail Campaigns – Professionally designed brochures and targeted mailers ensured key buyers and investors saw the listing.

✅ Strategic Networking & Industry Exposure – We connected with real estate professionals and high-net-worth individuals to generate direct interest.

✅ Premium Media & Storytelling – A professionally produced video campaign showcased the home’s lifestyle appeal, driving engagement across all platforms.

These efforts generated nearly 100,000 views and impressions across all marketing channels, ensuring that no potential buyer missed this opportunity.

The Result

700 Avenue C sold for $3,750,000, 99% of the asking price, and was among the top 1% of all sales in Redondo Beach in the past year.

This sale wasn’t about luck—it was about precision, persistence, and a marketing strategy designed to deliver results. Even in the luxury market, where demand is lower, the right approach makes all the difference.

Thinking of Selling? The Right Strategy Matters.

If you've been thinking about selling—or if your home didn't sell the first time—we'd love to show you how the right strategy can make all the difference.

The market is still competitive, but success depends on the right plan, the right exposure, and the right execution.

Our direct line is (949) 594-9600. Let's discuss how to position your home for the best possible outcome.

The Proof