Not every home sells in the first two weeks—and certainly not for a record-breaking price. But with the proper preparation, marketing, and strategy, even a shifting market presents an opportunity.
We recently listed and sold 7752 Seabreeze Drive, a stunning 3-bedroom townhome in the coastal community of Seaside Village in Huntington Beach. Following a highly strategic marketing and launch plan, we received several offers that went into escrow within just two weeks and sold for $1,500,000—$90,000 higher than any previous sale in the neighborhood's history.
It closed over asking, with vigorous buyer activity, and generated over 105,000 views across our platforms.
Here is how we made it happen 👇
THE CHALLENGE
Seaside Village is a desirable community, but price ceilings are very real. The previous highest sale in the neighborhood was $1.41M, and that was over a year ago. Pushing above that number requires more than just listing the home and waiting.
Furthermore, inventory is up, buyer demand has cooled, and many listings are sitting. We knew this one needed a standout launch and a clear strategy to generate real urgency.
THE STRATEGY
To ensure maximum exposure, we developed a comprehensive, multi-platform strategy to ensure the property reached the right buyers.
✅ Targeted Digital Advertising – We leveraged Instagram, YouTube, TikTok, and Facebook to reach high-net-worth buyers and create buzz around the home.
✅ Direct Outreach to Top Agents & Buyers – Through personalized email campaigns and networking, we positioned the property in front of active luxury buyers and their agents.
✅ Immersive Open Houses & Private Showings – Dozens of open houses and exclusive buyer tours allowed potential buyers to experience the home in person.
✅ High-End Print & Direct Mail Campaigns – Professionally designed brochures and targeted mailers ensured key buyers and investors saw the listing.
✅ Strategic Networking & Industry Exposure – We connected with real estate professionals and high-net-worth individuals to generate direct interest.
✅ Premium Media & Storytelling – A professionally produced video campaign showcased the home's lifestyle appeal, driving engagement across all platforms.
These efforts generated 105,000 views and impressions across all marketing channels, ensuring that no potential buyer missed this opportunity.
THE RESULT
The home sold for $1,500,000, which was over our listing price and $90,000 above the previous sale in Seaside Village. We received multiple offers and were under contract in just two weeks, thanks to a strong buyer and a smooth closing.
This didn't happen by chance. It was the result of a clear plan, strong execution, and consistent communication with the seller every step of the way.
READY TO SET A NEW RECORD OF YOUR OWN?
If you're considering selling your home or it didn't get the traction you expected the first time around, we'd love to talk.
Reach out anytime at (949) 230-6756, and let's see what's possible for your home.
